7 Step Framework for Influencer Marketing
One of the explosive, marketing trends in 2017 is the influencer. Essentially, influencer marketing is
Fearless Girl – International Women’s Day
This statue of a fearless girl appeared on Wall Street on the eve of International Women’s Day. The statue is designed to draw attention to the fact that companies who place females in positions of leadership, perform better financially.
Brand Identity and Kapferer’s Brand Prism Template
I used Kapferer’s Brand Prism for a brand identity project and discovered that it is
Paper: Customer Relevance in the Digital Age
Discovered a paper on Customer Relevance in the Digital Age [PDF]. It explores how brands
Ad Campaign: Nike celebrates Arab female athletes
Brand: Nike Ad Campaign: Nike Women, #justdoit Sadly I can’t speak Arabic, but even so,
KFC #CleanEating Burger Prank
Brand: KFC Campaign: #CleanEating Burger This is just a great piece of content. Nice departure