Author: Robyn Hobson

Small Businesses and Influencer Marketing

The recent press¬†indicates that big brands are realising that when it comes to influencer marketing, less really could be more. While the reach numbers from influencer campaigns look impressive in the C-Suite report, they don’t seem to be delivering many meaningful conversions. The database isn’t growing, no one is making their way down the funnel […]

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7 Step Framework for Influencer Marketing

One of the explosive, marketing trends in 2017 is the influencer. Essentially, influencer marketing is leveraging the influence of specific social media users to gain coveted access to niche communities, create meaningful conversations and achieve targeted reach and exposure for your brand. However, it can prove challenging. Marketers struggle to integrate influencers into their marketing […]

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