Social Pod is a few things. It’s an experiment, it’s an additional revenue stream (love that post-MBA speak) and it’s turning 2 in March. It has never benefitted from a marketing campaign, it gets little of my time and mostly, it’s a passion project. As a result, it doesn’t make money too often but when it does, I feel incredibly proud. Not only is this brand close to my heart, but it creates actual value for both the social media managers and the brands who use it.
Looking back on the last 2 years, there are a few things to be proud of:
Interesting and fairly recent (2016) paper on how digital is transforming the structure of the marketing department. It’s shifting to a centralized, customer-centric organisation with digital embedded throughout everything.
Good and insightful read. There’s an infographic if you’re pushed for time, but highly recommend reading the paper on The Changing Structure of Marketing Departments in the Age of Disruption.
Is anyone implementing a hub and spoke model in SA? I’d love to chat.
Campaign: We Run the Streets South Africa
Overall, brilliant from Puma. Script, cast, visuals, story = powerful. The flashing font at the end creates a real impact.
Campaign: Jogg Jeans
This is a golden oldie from 2014 (:P), but Diesel’s A-Z of dance is still brilliant. The spot features an alphabet of dance and covers a range of styles. It’s long at 3:33 but works.