Framework

7 Step Framework for Influencer Marketing

Posted by on Mar 23, 2017 in Digital Marketing, Framework, Influencer Marketing, Marketing
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One of the explosive, marketing trends in 2017 is the influencer. Essentially, influencer marketing is leveraging the influence of specific social media users to gain coveted access to niche communities, create meaningful conversations and achieve targeted reach and exposure for your brand. However, it can prove challenging. Marketers struggle to integrate influencers into their marketing …

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Brand Identity and Kapferer’s Brand Prism Template

Posted by on Mar 6, 2017 in Framework, Marketing
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I used Kapferer’s Brand Prism for a brand identity project and discovered that it is a useful framework to shape the perception and image of a brand. The idea is that the prism will help you define and visualise what the brand symbolises to the user and what it represents and reflects to a non-user. …

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