7 Step Framework for Influencer Marketing
One of the explosive, marketing trends in 2017 is the influencer. Essentially, influencer marketing is
Ad Campaign: Nike celebrates Arab female athletes
Brand: Nike Ad Campaign: Nike Women, #justdoit Sadly I can’t speak Arabic, but even so,
KFC #CleanEating Burger Prank
Brand: KFC Campaign: #CleanEating Burger This is just a great piece of content. Nice departure
Iconic Digital Marketing Campaigns: Always #LikeAGirl
Brand: Always Campaign: #LikeAGirl
Paper: The Changing Structure of Marketing Departments in the Age of Disruption
Interesting and fairly recent (2016) paper on how digital is transforming the structure of the
Tips to handle a PR crisis on Social Media
From ticket servers falling over, to event caterers failing to supply promised, free hamburgers, from artists
How to improve your Influencer Marketing Strategy
There’s debate around whether or not influencers are a worthy line item in the budget
How to really amplify your event with Social Media
I really enjoy helping clients amplify their events and activations using Digital Marketing and of
Digital Marketing and Actors
Directors, casting agents and producers alike are all taking good, long, looks at an actor’s
Retail in 2015 | A look at UK, EU and US
The last 5 months have allowed me the opportunity to look at how retailers across