• TV Advertising
    Digital Marketing,  Marketing,  Opinion Piece

    Is TV Advertising still a relevant medium?

    When did you last watch a TV ad? I’ve been asking around and most people need to really think, before they can answer. When asked to name 3 ads they’d seen in the last month, a few mumbled about insurance and that was it. And who can blame consumers? With Netflix, PVR and smart phone addiction, there is little incentive to watch an advert. Why would you? It’s practically habit now. The commercial starts and that’s your cue to pick up your phone or hit fast forward. Thanks to Adidas’s 2020 strategy, TV advertising looks set to shift drastically in 2017. Adidas is cutting marketing spend on TV advertising Hand…

  • Influencer Marketing
    Digital Marketing,  Framework,  Influencer Marketing,  Marketing

    7 Step Framework for Influencer Marketing

    One of the explosive, marketing trends in 2017 is the influencer. Essentially, influencer marketing is leveraging the influence of specific social media users to gain coveted access to niche communities, create meaningful conversations and achieve targeted reach and exposure for your brand. However, it can prove challenging. Marketers struggle to integrate influencers into their marketing strategies in a way that creates value for their brands. Indeed, there have been some campaigns which have had the complete opposite effect. This seven step framework was designed to help marketers effectively integrate influencers into a brand’s social media strategy. The framework was based on a 2016 study which interviewed industry experts in South…

  • Advert,  Digital Marketing,  Marketing

    Ad Campaign: Nike celebrates Arab female athletes

    Brand: Nike Ad Campaign: Nike Women, #justdoit Sadly I can’t speak Arabic, but even so, this Nike advert that celebrates female, Arab athletes is incredibly inspirational. Even though the Nike logo is visible throughout the spot, it is still an empowering tribute to what these women have achieved in the face of rigid, traditional gender roles.  In the ad, Nike explores the question – “What will they say about you?” Somehow, the #justdoit slogan has never seemed more appropriate or powerful. Women featured in the spot include Zahra Lari, the first Emirati figure skater, Tunisian fencer and Olympics medalist Ines Boubakri, Emirati Parkour trainer Amal Mourad, Saudi singer Balqees Fathi…

  • Advert,  Digital Marketing,  Marketing

    KFC #CleanEating Burger Prank

    Brand: KFC Campaign: #CleanEating Burger This is just a great piece of content. Nice departure from their usual “smile, laugh, eat a chicken pop, glance at the camera and everything is right with the world” style. It’s ballsy for a fast-food brand, but “the Scandinavian chopping boards” will give you a giggle.  In terms of digital content, it’s strong, on-trend and spot on. Nice one KFC.

  • Digital Marketing,  Marketing

    Paper: The Changing Structure of Marketing Departments in the Age of Disruption

    Interesting and fairly recent (2016) paper on how digital is transforming the structure of the marketing department. It’s shifting to a centralized, customer-centric organisation with digital embedded throughout everything. Good and insightful read. There’s an infographic if you’re pushed for time, but highly recommend reading the paper on The Changing Structure of Marketing Departments in the Age of Disruption. Is anyone implementing a hub and spoke model in SA? I’d love to chat.