Ad Campaign: Nike Women, #justdoit
Sadly I can’t speak Arabic, but even so, this Nike advert that celebrates female, Arab athletes is incredibly inspirational. Even though the Nike logo is visible throughout the spot, it is still an empowering tribute to what these women have achieved in the face of rigid, traditional gender roles. In the ad, Nike explores the question – “What will they say about you?”
Somehow, the #justdoit slogan has never seemed more appropriate or powerful.
Women featured in the spot include Zahra Lari, the first Emirati figure skater, Tunisian fencer and Olympics medalist Ines Boubakri, Emirati Parkour trainer Amal Mourad, Saudi singer Balqees Fathi and Jordanian boxer Arifa Bseiso.