In 2017, I helped launch two FMCG brands, taking their products from concept to shelf.
One of the explosive, marketing trends in 2017 is the influencer. Essentially, influencer marketing is
This statue of a fearless girl appeared on Wall Street on the eve of International Women’s Day. The statue is designed to draw attention to the fact that companies who place females in positions of leadership, perform better financially.
I used Kapferer’s Brand Prism for a brand identity project and discovered that it is
Discovered a paper on Customer Relevance in the Digital Age [PDF]. It explores how brands
Brand: Nike Ad Campaign: Nike Women, #justdoit Sadly I can’t speak Arabic, but even so,
Brand: KFC Campaign: #CleanEating Burger This is just a great piece of content. Nice departure
Brand: Always Campaign: #LikeAGirl
Marketing is not the art of finding clever ways to dispose of what you make.
Interesting and fairly recent (2016) paper on how digital is transforming the structure of the