In Demand Marketing

The recent press indicates that big brands are realising that when it comes to influencer marketing, less really could be more. While the reach numbers from

In 2017, I helped launch two FMCG brands, taking their products from concept to shelf. The challenge was to find innovative ways to get the

One of the explosive, marketing trends in 2017 is the influencer. Essentially, influencer marketing is leveraging the influence of specific social media users to gain

This statue of a fearless girl appeared on Wall Street on the eve of International Women’s Day. The statue is designed to draw attention to the fact that companies who place females in positions of leadership, perform better financially.

I used Kapferer’s Brand Prism for a brand identity project and discovered that it is a useful framework to shape the perception and image of

Discovered a paper on Customer Relevance in the Digital Age [PDF]. It explores how brands can reach these new “born digital” consumers and how companies