Yoga for runners

Posted by on May 22, 2018 in Trail Run
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Last week I posted about trail running and that it’s the very best thing. Then, in a cruel twist of irony, I injured my hamstring during a Park Run on Saturday. Well, that’s the current opinion because I cannot manage any of the following without mild pain: Stairs Driving Sitting down Standing up Just standing …

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Things I wish I had known before my first trail run

Posted by on May 17, 2018 in Trail Run
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Hello newbie trail runner. I am not a trail run expert and if you’re after incredibly technical advice, then navigate elsewhere. As of January 2018 I had never even set foot at a trail event. However, after a few months, here are a few things I wish I had known from the get-go. Long before …

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Lets Start Trail Running

Posted by on May 16, 2018 in Trail Run
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At the beginning of every year, I think how nice it would be to get into trail running. And every year, without fail, 12 months go by and I find myself thinking the exact same thing. 2018 has been different.  I’ve entered almost every trail run in the Western Cape, actually done some, and the trail …

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CMIYC: Groot Constantia Trail Run

Posted by on May 15, 2018 in Trail Run
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Earlier this month, I took part in the CMIYC 10km at Groot Constantia. It was a challenging, women-only trail run through the vineyards. It was well-organised, it was inspiring and the marshalls were a fantastic support. You could run or walk (during some stages some may even have crawled) either a 5km or 10km route. Both …

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Creating brand awareness and keeping costs low

Posted by on Oct 18, 2017 in Marketing
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In 2017, I helped launch two FMCG brands, taking their products from concept to shelf. The challenge was to find innovative ways to get the product in front of the target market, whilst keeping costs low. As marketers, we’ve all experienced navigating a marketing budget that squeezes your Rolls-Royce dreams, into a Volkswagen reality. Perhaps you’re …

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Is TV Advertising still a relevant medium?

Posted by on Mar 28, 2017 in Digital Marketing, Marketing, Opinion Piece
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When did you last watch a TV ad? I’ve been asking around and most people need to really think, before they can answer. When asked to name 3 ads they’d seen in the last month, a few mumbled about insurance and that was it. And who can blame consumers? With Netflix, PVR and smart phone …

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