Posts tagged brand

Diet Coke Puppets

Jul 28th

Posted by Robyn Hobson in Advertising

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These puppets runs across most of the Sky channels. They’re the Diet Coke ‘sassy marionettes’ and they’ve got names, day jobs at a fashion mag and choreographed dance moves to match.

To be honest, they really freak me out. Like Bratz dolls with disposable income.

Puppets don’t scream freedom to choose, do they?  Plus people who operate marionettes in their spare time, are called manipulators … which is an odd message to send out.

Each time I see them, I imagine some giant Puppeteer (who looks like Tony Blair for some reason) over at Coke pulling their strings and making them pick up a coke light.

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Ben and J

Ben and Jerry’s

Jul 18th

Posted by Robyn Hobson in Cool Brand

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When I was younger and used to watch American sitcoms with American girls crying about being dumped and needing to eat an entire tub of Ben & Jerrys to ease the soul-destroying pain. I used to think … wow. That’s a lot of tears… that must be one big tub of ice cream.

I was basing this on the O.T.T acting and the fact that in South Africa we sell ice cream by the l.5 litre tub.

So when I finally did meet a Ben and Jerry tub, I was really surprised at how little they are.

Quite cute in fact.

Yet what they lack in size, they make up for in creative branding and names like Cherry Garcia, Chunky Monkey and Chubby Hubby. Baked Alaska is one of my faves. Its vanilla ( like the ice caps … just don’t lick them) and full of white chocolatey polar bears.

So I think we should start a uniquely, South African branch . How about Bongile and Jakobus ?

Our first flavour can be Mzansi Swirl complete with lots of yummy, milk chocolate vuvuzelas.

Got to admit, it does sound good :) I’d buy a tub.

Any other flavours spring to mind?

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