Robyn Wrote About

mobile Archive



June 2012



Is the iPhone the device for Africa?

Written by , Posted in Business and Tech

Frankly having an iPhone in Africa, is like driving a Lamborghini in grid-lock. The market is heavily dominated by basic, inexpensive phones, with about 95% of phone sales being basic dumbphones. Smartphone penetration sits at a lowly 6-8% and iPhones make up a very tiny piece of that pie.  Yet, despite low penetration rates, analysts are ambitiously heralding the start of the smartphone revolution in Africa, with claims that in 5 years most Africans will have smartphones. While I’m excited about their predictions, the cynic in me fails to believe them. I also don’t believe that we’ll experience a repeat […]



April 2012



Chatterbox Digital Social Media Statistics – South Africa 2012

Written by , Posted in Digital Marketing

31 million internet-capable phones in South Africa. 484 1380 Facebook users in South Africa. 50% of which access Facebook via their mobile. More mobile phones in SA than Taxis + TVs + Radios combined. Approximately 10 million Mxit users. So total, local FaceBook population = 1/20th of the Mxit population.