• Small Businesses and Influencer Marketing
    Influencer Marketing,  Marketing

    Small Businesses and Influencer Marketing

    The recent press indicates that big brands are realising that when it comes to influencer marketing, less really could be more. While the reach numbers from influencer campaigns look impressive in the C-Suite report, they don’t seem to be delivering many meaningful conversions. The database isn’t growing, no one is making their way down the funnel and there’s no increase in beeps at the till point. It turns out a lot of these followers are fake, influencer fraud is a big problem and a new approach is needed. Small businesses and influencer marketing Big brands are cracking down on influencer fraud, improving their influencer marketing and shifting towards more authentic relationships.…