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Small Businesses and Influencer Marketing
The recent press indicates that big brands are realising that when it comes to influencer marketing, less really could be more. While the reach numbers from influencer campaigns look impressive in the C-Suite report, they don’t seem to be delivering many meaningful conversions. The database isn’t growing, no one is making their way down the funnel and there’s no increase in beeps at the till point. It turns out a lot of these followers are fake, influencer fraud is a big problem and a new approach is needed. Small businesses and influencer marketing Big brands are cracking down on influencer fraud, improving their influencer marketing and shifting towards more authentic relationships.…
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7 Step Framework for Influencer Marketing
One of the explosive, marketing trends in 2017 is the influencer. Essentially, influencer marketing is leveraging the influence of specific social media users to gain coveted access to niche communities, create meaningful conversations and achieve targeted reach and exposure for your brand. However, it can prove challenging. Marketers struggle to integrate influencers into their marketing strategies in a way that creates value for their brands. Indeed, there have been some campaigns which have had the complete opposite effect. This seven step framework was designed to help marketers effectively integrate influencers into a brand’s social media strategy. The framework was based on a 2016 study which interviewed industry experts in South…
