PG Tips has been voted the nations favourite cuppa in Britain. Given Britain’s obsession with tea, that’s quite something. I think their adverts are largely responsible. One of the recnt ones features a knitted chimp and I love it so much that it almost made me switch from morning coffee to tea… almost.
Because let’s face it … who doesn’t want to start their day with a monkey who is partial to a bit of cabaret.
It’s brillint : kick start your day with the ad .. never mind the tea!
httpv://www.youtube.com/watch?v=KImlQTRXDPk&feature=related
I also found one of their adverts from 1971 featuring a host of real chimps. If you’re feeling nostalgic, give it a watch . I laughed quite a bit.
httpv://www.youtube.com/watch?v=HgzEBLa3PPk&feature=related
It seems they’ve kept their brand humour pretty consistent across the years. Almost a 40 year gap between both ads and they still feel the same… a brand that has kept up with change but not forgotten who they are.
It’s the Taste!
I love clever, funny Print ads. Even more than I love tee-shirts and French Bulldogs… which is a lot. I have a big book of Europe’s Best Print campaigns for the 07/08 year.
Every now and again I get the book out and page through it.
I could spend hours in this world of creative intelligence.
Hyundai
Heinz Hot Ketchup
No Insects Left