Social Pod is a few things. It’s an experiment, it’s an additional revenue stream (love that post-MBA speak) and it’s turning 2 in March. It has never benefitted from a marketing campaign, it gets little of my time and mostly, it’s a passion project. As a result, it doesn’t make money too often but when it does, I feel incredibly proud. Not only is this brand close to my heart, but it creates actual value for both the social media managers and the brands who use it.
Looking back on the last 2 years, there are a few things to be proud of:
- Every piece of new work has been a personal referral from a previous client
- It has converted 100% of enquiries for full-time, social media managers
- It has converted 96% of enquiries for freelancers. It should be 100% but no one was available
- It is the largest database of freelance, social media managers in South Africa
- Social Pod mailers have a 51% open rate; this is 4 times the industry average of 12.37%.
- It has project-managed freelance, social media managers at events in Cape Town, Durban and Joburg
- It has never done any marketing outside of the occasional tweet or Facebook update
- Bar hosting costs, it’s all run using free software.
- It has helped the likes of Standard Bank, Woolworths, Grootbos and Lindt.
- Rebuild the almost-completed site that I accidentally deleted when transferring hosting providers
- Find someone to manage it
- Invest in an AdWords campaign