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  • value-driven marketing valuewashing
    Marketing,  Opinion Piece

    Let’s talk about Movement-Washing Marketing

    / March 24, 2017

    Movements, that’s what millennials care about, right? Brands know this and splash their chosen crusades across their sites, reports and even product packaging. Greenwashing and sustainability-washing are passé and we’re now in the era…

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  • Influencer Marketing
    Digital Marketing,  Framework,  Influencer Marketing,  Marketing

    7 Step Framework for Influencer Marketing

    / March 23, 2017

    One of the explosive, marketing trends in 2017 is the influencer. Essentially, influencer marketing is leveraging the influence of specific social media users to gain coveted access to niche communities, create meaningful conversations…

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  • Marketing

    Fearless Girl – International Women’s Day

    / March 8, 2017

    This statue of a fearless girl appeared on Wall Street on the eve of International Women's Day. The statue is designed to draw attention to the fact that companies who place females in…

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  • Kapferers Brand identity Prism
    Framework,  Marketing

    Brand Identity and Kapferer’s Brand Prism Template

    / March 6, 2017

    I used Kapferer’s Brand Prism for a brand identity project and discovered that it is a useful framework to shape the perception and image of a brand. The idea is that the prism…

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  • Marketing

    Paper: Customer Relevance in the Digital Age

    / March 5, 2017

    Discovered a paper on Customer Relevance in the Digital Age [PDF]. It explores how brands can reach these new “born digital” consumers and how companies can become truly customer-centric. Published by Harvard Business…

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  • Advert,  Digital Marketing,  Marketing

    Ad Campaign: Nike celebrates Arab female athletes

    / March 5, 2017

    Brand: Nike Ad Campaign: Nike Women, #justdoit Sadly I can’t speak Arabic, but even so, this Nike advert that celebrates female, Arab athletes is incredibly inspirational. Even though the Nike logo is visible…

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