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Let’s talk about Movement-Washing Marketing
Movements, that’s what millennials care about, right? Brands know this and splash their chosen crusades across their sites, reports and even product packaging. Greenwashing and sustainability-washing are passé and we’re now in the era…
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7 Step Framework for Influencer Marketing
One of the explosive, marketing trends in 2017 is the influencer. Essentially, influencer marketing is leveraging the influence of specific social media users to gain coveted access to niche communities, create meaningful conversations…
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Fearless Girl – International Women’s Day
This statue of a fearless girl appeared on Wall Street on the eve of International Women's Day. The statue is designed to draw attention to the fact that companies who place females in…
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Brand Identity and Kapferer’s Brand Prism Template
I used Kapferer’s Brand Prism for a brand identity project and discovered that it is a useful framework to shape the perception and image of a brand. The idea is that the prism…
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Paper: Customer Relevance in the Digital Age
Discovered a paper on Customer Relevance in the Digital Age [PDF]. It explores how brands can reach these new “born digital” consumers and how companies can become truly customer-centric. Published by Harvard Business…
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Ad Campaign: Nike celebrates Arab female athletes
Brand: Nike Ad Campaign: Nike Women, #justdoit Sadly I can’t speak Arabic, but even so, this Nike advert that celebrates female, Arab athletes is incredibly inspirational. Even though the Nike logo is visible…
