Discovered a paper on Customer Relevance in the Digital Age [PDF]. It explores how brands can reach these new “born digital” consumers and how companies can become truly customer-centric. Published by Harvard Business Review, it’s an interesting, if heavy read.
Brand: Nike Ad Campaign: Nike Women, #justdoit Sadly I can’t speak Arabic, but even so, this Nike advert that celebrates female, Arab athletes is incredibly inspirational. Even though the Nike logo is visible throughout the spot, it is still an empowering tribute to what these women have achieved in the face of rigid, traditional gender …
Brand: KFC Campaign: #CleanEating Burger This is just a great piece of content. Nice departure from their usual “smile, laugh, eat a chicken pop, glance at the camera and everything is right with the world” style. It’s ballsy for a fast-food brand, but “the Scandinavian chopping boards” will give you a giggle. In terms of …
Brand: Always Campaign: #LikeAGirl
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. ~ Philip Kotler
Social Pod is a few things. It’s an experiment, it’s an additional revenue stream (love that post-MBA speak) and it’s turning 2 in March. It has never benefitted from a marketing campaign, it gets little of my time and mostly, it’s a passion project. As a result, it doesn’t make money too often but when …