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Influencer Marketing Marketing

Small Businesses and Influencer Marketing

Jun 27, 2018 Robyn Hobson 2 Comments on Small Businesses and Influencer Marketing

The recent press indicates that big brands are realising that when it comes to influencer marketing, less really could be more. While the reach numbers from

Marketing

Creating brand awareness and keeping costs low

Oct 18, 2017 Robyn Hobson Comment on Creating brand awareness and keeping costs low

In 2017, I helped launch two FMCG brands, taking their products from concept to shelf. The challenge was to find innovative ways to get the

Digital Marketing Framework Influencer Marketing Marketing

7 Step Framework for Influencer Marketing

Mar 23, 2017 Robyn Hobson Comment on 7 Step Framework for Influencer Marketing

One of the explosive, marketing trends in 2017 is the influencer. Essentially, influencer marketing is leveraging the influence of specific social media users to gain

Marketing

Fearless Girl – International Women’s Day

Mar 8, 2017 Robyn Hobson Comment on Fearless Girl – International Women’s Day

This statue of a fearless girl appeared on Wall Street on the eve of International Women’s Day. The statue is designed to draw attention to the fact that companies who place females in positions of leadership, perform better financially.

Framework Marketing

Brand Identity and Kapferer’s Brand Prism Template

Mar 6, 2017 Robyn Hobson 3 Comments on Brand Identity and Kapferer’s Brand Prism Template

I used Kapferer’s Brand Prism for a brand identity project and discovered that it is a useful framework to shape the perception and image of

Marketing

Paper: Customer Relevance in the Digital Age

Mar 5, 2017 Robyn Hobson Comment on Paper: Customer Relevance in the Digital Age

Discovered a paper on Customer Relevance in the Digital Age [PDF]. It explores how brands can reach these new “born digital” consumers and how companies

Small Businesses and Influencer Marketing

Creating brand awareness and keeping costs low

7 Step Framework for Influencer Marketing

Digital Marketing Marketing

Paper: The Changing Structure of Marketing Departments in the Age of Disruption

February 17, 2017 Robyn HobsonComment on Paper: The Changing Structure of Marketing Departments in the Age of Disruption

Interesting and fairly recent (2016) paper on how digital is transforming the structure of the

Advert Brand Marketing

Inspiring Ad: Puma and We Run The Streets South Africa

February 16, 2017 Robyn HobsonComment on Inspiring Ad: Puma and We Run The Streets South Africa

Brand: Puma Campaign: We Run the Streets South Africa Overall, brilliant from Puma. Script, cast,

Advert Brand Marketing

Inspiring Ad: Diesel and A-Z of dance

February 16, 2017 Robyn HobsonComment on Inspiring Ad: Diesel and A-Z of dance

Brand: Diesel Campaign: Jogg Jeans This is a golden oldie from 2014 (:P), but Diesel’s

Advert Brand Marketing

Inspiring Ad: Blood and Body Form

February 16, 2017 Robyn HobsonComment on Inspiring Ad: Blood and Body Form

https://www.youtube.com/watch?v=8Q1GVOYIcKc Brand: Body Form Campaign: Live Fearless – Don’t let your period stop you This

Advert Brand Marketing

Inspiring Ad: Under Armour & Rule Yourself

February 16, 2017 Robyn HobsonComment on Inspiring Ad: Under Armour & Rule Yourself

Brand: Under Armour Campaign: Rule Yourself I’m doing research into ad treatment (for want of

Digital Marketing

Tips to handle a PR crisis on Social Media

June 2, 2015 Robyn HobsonComment on Tips to handle a PR crisis on Social Media

From ticket servers falling over, to event caterers failing to supply promised, free hamburgers, from artists

Digital Marketing

How to improve your Influencer Marketing Strategy

May 22, 2015 Robyn HobsonComment on How to improve your Influencer Marketing Strategy

There’s debate around whether or not influencers are a worthy line item in the budget

Digital Marketing

How to really amplify your event with Social Media

May 22, 2015 Robyn HobsonComment on How to really amplify your event with Social Media

I really enjoy helping clients amplify their events and activations using Digital Marketing and of

Digital Marketing

Digital Marketing and Actors

May 21, 2015 Robyn HobsonComment on Digital Marketing and Actors

Directors, casting agents and producers alike are all taking good, long, looks at an actor’s

Digital Marketing

Retail in 2015 | A look at UK, EU and US

March 1, 2015 Robyn HobsonComment on Retail in 2015 | A look at UK, EU and US

The last 5 months have allowed me the opportunity to look at how retailers across

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Recent Posts

  • Small Businesses and Influencer Marketing
  • Creating brand awareness and keeping costs low
  • 7 Step Framework for Influencer Marketing
  • Fearless Girl – International Women’s Day
Small Businesses and Influencer Marketing
Influencer Marketing Marketing

Small Businesses and Influencer Marketing

Jun 27, 2018 Robyn Hobson 2
Marketing

Creating brand awareness and keeping costs low

Oct 18, 2017 Robyn Hobson 0
Influencer Marketing
Digital Marketing Framework Influencer Marketing Marketing

7 Step Framework for Influencer Marketing

Mar 23, 2017 Robyn Hobson 0
Marketing

Fearless Girl – International Women’s Day

Mar 8, 2017 Robyn Hobson 0
Kapferers Brand identity Prism
Framework Marketing

Brand Identity and Kapferer’s Brand Prism Template

Mar 6, 2017 Robyn Hobson 3
Marketing

Paper: Customer Relevance in the Digital Age

Mar 5, 2017 Robyn Hobson 0
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