Thoughts of a Marketer

Paper: Customer Relevance in the Digital Age

Posted by on Mar 5, 2017 in Marketing
No Comments

Discovered a paper on Customer Relevance in the Digital Age [PDF]. It explores how brands can reach these new “born digital” consumers and how companies can become truly customer-centric. Published by Harvard Business Review, it’s an interesting, if heavy read.  

Ad Campaign: Nike celebrates Arab female athletes

Posted by on Mar 5, 2017 in Advert, Digital Marketing, Marketing
No Comments

Brand: Nike Ad Campaign: Nike Women, #justdoit Sadly I can’t speak Arabic, but even so, this Nike advert that celebrates female, Arab athletes is incredibly inspirational. Even though the Nike logo is visible throughout the spot, it is still an empowering tribute to what these women have achieved in the face of rigid, traditional gender …

Read More →

KFC #CleanEating Burger Prank

Posted by on Mar 3, 2017 in Advert, Digital Marketing, Marketing
No Comments

Brand: KFC Campaign: #CleanEating Burger This is just a great piece of content. Nice departure from their usual “smile, laugh, eat a chicken pop, glance at the camera and everything is right with the world” style. It’s ballsy for a fast-food brand, but “the Scandinavian chopping boards” will give you a giggle. ┬áIn terms of …

Read More →

Social Pod Turns 2

Posted by on Feb 17, 2017 in Entrepreneur
No Comments

Social Pod is a few things. It’s an experiment, it’s an additional revenue stream (love that post-MBA speak) and it’s turning 2 in March. It has never benefitted from a marketing campaign, it gets little of my time and mostly, it’s a passion project. As a result, it doesn’t make money too often but when …

Read More →