Campaign: #CleanEating Burger
This is just a great piece of content. Nice departure from their usual “smile, laugh, eat a chicken pop, glance at the camera and everything is right with the world” style. It’s ballsy for a fast-food brand, but “the Scandinavian chopping boards” will give you a giggle. In terms of digital content, it’s strong, on-trend and spot on. Nice one KFC.