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  • TV Advertising
    Digital Marketing,  Marketing,  Opinion Piece

    Is TV Advertising still a relevant medium?

    / March 28, 2017

    When did you last watch a TV ad? I’ve been asking around and most people need to really think, before they can answer. When asked to name 3 ads they’d seen in the…

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  • value-driven marketing valuewashing
    Marketing,  Opinion Piece

    Let’s talk about Movement-Washing Marketing

    / March 24, 2017

    Movements, that’s what millennials care about, right? Brands know this and splash their chosen crusades across their sites, reports and even product packaging. Greenwashing and sustainability-washing are passé and we’re now in the era…

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