Opinion Piece

Is TV Advertising still a relevant medium?

Posted by on Mar 28, 2017 in Digital Marketing, Marketing, Opinion Piece
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When did you last watch a TV ad? I’ve been asking around and most people need to really think, before they can answer. When asked to name 3 ads they’d seen in the last month, a few mumbled about insurance and that was it. And who can blame consumers? With Netflix, PVR and smart phone …

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Let’s talk about Movement-Washing Marketing

Posted by on Mar 24, 2017 in Marketing, Opinion Piece
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Movements, that’s what millennials care about, right? Brands know this and splash their chosen crusades across their sites, reports and even product packaging. Greenwashing and sustainability-washing are passé and we’re now in the era of movement-washing. This is when a brand spends a lot of time and money hitching themselves to a particular movement, but on …

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