24 Aug 2011
Responsive Brands: You Rock ‘Ard!
So last night the whole of SA (well the rugby-lovers at least) collectively cringed as poor Ard Matthews went about altering our National Anthem.
You’ll be stoked to know that it now features some Italian. Go us, how cosmopolitan are we?
Mi Scusi! Mi Scusi!
Living up to expectations, Nandos were quick off the mark.
Quick to capitalise as always.
Black River FC, you guys rock.
Savanna wasn’t far behind.
I think Quirk is responsible for this, but could be wrong.
I really love a) clients that allow their agencies the freedom to be this responsive and b) agencies who know their brand really well and recognise opportunities like this.
We all know that social networks LOVE the first-mover. It’s pretty difficult to capitalise on these real-life moments. You have a very brief window to ride on the short-lived, online hype, plus it has to be smart to cut through all the noise (tweets, FB updates) that the moment’s busy generating.
Today’s tweet, tomorrow’s internet clutter, right?
Basically if it has to be signed off and approved by every single executive and his yellow highlighter…. well then another brand is just going to get there first.
Trusting clients and responsive agencies: You properly rock.
