Standout marketing, curated by Robyn.
Brand: Nike Ad Campaign: Nike Women, #justdoit Sadly I can’t speak Arabic, but even so, this Nike advert that celebrates female, Arab athletes is incredibly inspirational. Even though the Nike logo is visible throughout the spot, it is still an empowering tribute to what these women have achieved in the face of rigid, traditional gender […]
Brand: KFC Campaign: #CleanEating Burger This is just a great piece of content. Nice departure from their usual “smile, laugh, eat a chicken pop, glance at the camera and everything is right with the world” style. It’s ballsy for a fast-food brand, but “the Scandinavian chopping boards” will give you a giggle. In terms of […]
Brand: Always Campaign: #LikeAGirl
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. ~ Philip Kotler
Interesting and fairly recent (2016) paper on how digital is transforming the structure of the marketing department. It’s shifting to a centralized, customer-centric organisation with digital embedded throughout everything. Good and insightful read. There’s an infographic if you’re pushed for time, but highly recommend reading the paper on The Changing Structure of Marketing Departments in the […]
Brand: Puma Campaign: We Run the Streets South Africa Overall, brilliant from Puma. Script, cast, visuals, story = powerful. The flashing font at the end creates a real impact.