Author: Robyn Hobson

KFC #CleanEating Burger Prank

Brand: KFC Campaign: #CleanEating Burger This is just a great piece of content. Nice departure from their usual “smile, laugh, eat a chicken pop, glance at the camera and everything is right with the world” style. It’s ballsy for a fast-food brand, but “the Scandinavian chopping boards” will give you a giggle.  In terms of […]

Read More

Paper: The Changing Structure of Marketing Departments in the Age of Disruption

Interesting and fairly recent (2016) paper on how digital is transforming the structure of the marketing department. It’s shifting to a centralized, customer-centric organisation with digital embedded throughout everything. Good and insightful read. There’s an infographic if you’re pushed for time, but highly recommend reading the paper on The Changing Structure of Marketing Departments in the […]

Read More