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March 5, 2017

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Marketing

Paper: Customer Relevance in the Digital Age

March 5, 2017 Robyn HobsonComment on Paper: Customer Relevance in the Digital Age

Discovered a paper on Customer Relevance in the Digital Age [PDF]. It explores how brands

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Ad Campaign: Nike celebrates Arab female athletes

March 5, 2017 Robyn HobsonComment on Ad Campaign: Nike celebrates Arab female athletes

Brand: Nike Ad Campaign: Nike Women, #justdoit Sadly I can’t speak Arabic, but even so,

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