Scribblings of Robs

22 Jul 2011

FHM Feature

I got a feature spot and was model of the day on the FHM site, which was pretty cool.

Because every girl wants to be stuck between Superman and Kim Kardashian

On a serious note, I still think their Modelbook platform is one of the best, local examples of a brand capitalizing on an existing offline community. Really. I’ve seen both Wonderbra and Sports Illustrated crash and burn by comparison. IMO both didn’t really have lifespans beyond the campaign and were sort of ‘toe in the water’ efforts at social networking.

Any brands wanting to run social networks for models or online model searches.. please come and talk to me. I have some ideas. No really.

FHM: They’re getting it right

Swing on by if you’d like to see my FHM pictures