Scribblings of Robs

12 Aug 2010

Triumph Search

So in typical me style, I entered this and then clean forgot about it.

There are so many of these competitions running around the interwebs and I like seeing how each brand tries to bring something new to the table.

It looks pretty swish, beautifully set out ,well branded and has a clear message as to what the Triumph girl represents. Had to sift through the Terms and Condemons but it seems ten girls are selected as finalists and after a week of judging in September the panel makes their decision.

On the 27th September a winner is crowned and takes home a whole heap of awesome prizes, including a huge modeling fee and the prestigious title of a Triumph model.

Girls simply fill out a form, upload their pics and wait on approval. I don’t remember getting any e-mail confirmation that I was approved … and this is probably why I forgot. I also havent seen a lot of promotion for this campaign… but then maybe I’ve been living under a rock or something.

You get pretty much pics, word association and an FB like integration for their troubles so not much room for the model to build her own personal brand. I dont think they pushed the join the Facebook group enough either.

So unfortunately once this campaign ends all these likes aren’t going to add up to much, but at least they had FB integration, unlike SI. They had a zillion squillion million hits for their recent SI new model search, but they didn’t seem to build any sort of social media presence with it. Missed potential much?

Again FHM Modelbook is still my favorite example of how effective these competitions can be from the long tail perspective.

However this is all just one girls opinion.

So yes, please stop by and like if you have a second

This competition is all about the Triumph.

Girls, get your entries in quicksticks. They close August 20th .