Scribblings of Robs

18 Jul 2010

Ben and Jerry’s

When I was younger and used to watch American sitcoms with American girls crying about being dumped and needing to eat an entire tub of Ben & Jerrys to ease the soul-destroying pain. I used to think … wow. That’s a lot of tears… that must be one big tub of ice cream.

I was basing this on the O.T.T acting and the fact that in South Africa we sell ice cream by the l.5 litre tub.

So when I finally did meet a Ben and Jerry tub, I was really surprised at how little they are.

Quite cute in fact.

Yet what they lack in size, they make up for in creative branding and names like Cherry Garcia, Chunky Monkey and Chubby Hubby. Baked Alaska is one of my faves. Its vanilla ( like the ice caps … just don’t lick them) and full of white chocolatey polar bears.

So I think we should start a uniquely, South African branch . How about Bongile and Jakobus ?

Our first flavour can be Mzansi Swirl complete with lots of yummy, milk chocolate vuvuzelas.

Got to admit, it does sound good I’d buy a tub.

Any other flavours spring to mind?