Scribblings of Robs

17 Jun 2010

BP Adverts: Unite The Nation

I came across these yesterday.

Since BP has been pumping oil into the ocean at a furious rate and dealing with a PR nightmare far worse than anything Janet Jackson could’ve worn ( or not worn),  people have forgotten that they are in fact an official sponsor of the 2010 World Cup. Pity they went and made this mess, as these ads have been severely overshadowed.

Their Unite The Nation adverts are aimed at South African soccer fans and depict several unlikely teams facing off against one another. They have won several awards and I think they’re brilliant, especially the banners of support for Team Car Guard.

Well done Ogilvy SA.

Very Sharp

The Car Guards vs. The Boyties

Watch it here

The Taxi Drivers vs The Divas

The Mama’s vs. The Cafe Owners